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Veterans Foundation Lottery

TVC
Brand
Veterans Foundation Lottery
ProjectTVC
Date

Jan 2025

Description

Veterans Foundation Lottery presents this documentary-style TVC detailing the personal account of former Royal Marines captain John White. The narrative explores his experience with injury and the subsequent assistance provided by military charities. The production utilizes live-action technique, contrasting archival combat footage with intimate, contemporary interview scenes. Filmed with professional studio lighting and a clean, warm aesthetic, the piece focuses on White’s daily life, capturing moments of transition and resilience. AdSmart from Sky developed the creative for this charitable campaign, which concludes with direct outreach for the lottery program.

Style

Documentary, Vertical, Warm, Clean

Industries

Charitable Organisations

Color
Navy
Background

Living Room

Context

TVC / TV Commercial

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