Versace: Unbuttoned: a story of silk shirts

Jan 2025

Versace’s "Unbuttoned: a story of silk shirts" is a sprawling fashion editorial that celebrates the intricate craftsmanship and signature baroque motifs of the house’s iconic silk collection. Through a series of coastal and desert-based vignettes, the series explores the drape and tactile quality of the fabric, juxtaposing refined luxury against rugged, raw environments. Photographed by Zac Bayly, the project utilizes a distinct duality in its lighting approach, shifting between the soft, warm glow of golden hour to capture the richness of the prints, and high-contrast flash to emphasize dynamic motion and nocturnal textures. Across the campaign, the styling focuses on the effortless versatility of the silk shirt, presenting it in various relaxed, unbuttoned configurations that ground the high-fashion aesthetic in an atmospheric, cinematic reality.

Editorial, Vertical, Warm

Advertising Campaign, Editorial