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Versace

Unbuttoned: a story of silk shirts
Date

Jan 2025

Description

Unbuttoned: a story of silk shirts is a fashion editorial series for Versace, centered on the brand’s signature Baroque-printed silk garments. Photographed by Zac Bayly, the project translates the luxury of the house’s textile heritage into a series of coastal and desert-based vignettes. The imagery leans into a cinematic editorial aesthetic, alternating between the warmth of golden hour natural light and the high-contrast drama of low-key flash photography. By placing the garments against rugged terrain—ranging from dune landscapes and rocky pillars to dark ocean shorelines—the series emphasizes the tactile quality of the silk against raw natural textures.

Style

Editorial, Vertical, Warm

Industries

Luxury Fashion Houses

Context

Advertising Campaign, Editorial

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