Brand

Versace Unbuttoned: a story of silk shirts 2025
Associated creatives
Tags
Description
Captured by photographer Zac Bayly for the Versace project Unbuttoned: a story of silk shirts, this dynamic editorial image features a man mid-air executing a flip over a desert landscape. He wears a vibrant, open patterned silk shirt paired with dark jeans, his long hair trailing in motion against a twilight sky. Pointed sand formations and dunes fill the background, creating a stark, dramatic contrast with the athletic movement. The direct flash lighting highlights the textures of the silk fabric and denim while freezing the motion in mid-air.
Style
Editorial, Vertical, Action, Warm, Golden Hour
Techniques
High-speed / freeze, Flash
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Scarlet (30%)
Lemon (20%)
Background
Desert
Context
Advertising Campaign, Editorial