Versace

Apr 2025

The La Vacanza 2025 ad campaign for Versace captures the essence of high-end leisure through a masterfully curated lens, blending surreal architectural elements with the fluid, shimmering textures of the collection. Captured by photographer Zoë Ghertner, the series leans into a polished editorial minimalism that feels both dreamlike and grounded. The campaign masterfully navigates between desolate, desert-inspired environments and serene, aquatic studio settings, utilizing vibrant mint green and turquoise palettes to frame the luxury fashion house's latest offerings. With creative precision, the imagery highlights the interplay between raw, natural light and carefully controlled studio strobe setups, which serve to accentuate the tactile qualities of sequined fabrics, metallic gold accessories, and smooth leather goods. Model Abby Champion anchors the visuals, embodying an effortless elegance that is further elevated by the intricate hair work of Tamara McNaughton and the subtle, luminous makeup artistry of Dick Page. Set designer Spencer Vrooman plays a pivotal role in the narrative, integrating neoclassical motifs like fluted columns and marble pedestals that lend a timeless, sculptural quality to the composition. By contrasting the geometric sharpness of ceramic tiling with the organic softness of sand and water, the campaign creates a cohesive, cinematic visual language that reaffirms Versace’s dominance in the contemporary luxury fashion sector.

Commercial, Editorial

Natural light, Studio strobe

Luxury Fashion Houses, Fashion