Golf Wang: S/S 2024

Brand

Golf Wang

Date

Apr 2024

Description

The Golf Wang S/S 2024 lookbook presents a departure from traditional studio backdrops, utilizing the utilitarian atmosphere of a commercial service office as its primary setting. Shot by photographer Fumi Homma, the collection leans into a juxtaposition of institutional interior elements—fluorescent lighting, drop ceilings, and service signage—against intentional, vibrant studio panels. Featuring casting by Shay Nielsen, the imagery maintains an editorial focus that highlights the textures and graphic patterns of the seasonal streetwear collection. The compositions employ clean, vertical framing and soft light to document the garments, ranging from layered knitwear and varsity jackets to zip-up windbreakers and tailored trousers. The visual language balances these staged, high-contrast portraits with the everyday aesthetic of a municipal office space.

Style

Editorial, Vertical

Techniques

Soft Light

Industries

Streetwear

Background

Office

Context

Lookbook