Golf Wang
S/S 2024
Apr 2024
The Golf Wang S/S 2024 collection lookbook captures a distinct streetwear aesthetic by juxtaposing the brand’s vibrant graphic-heavy apparel against the stark, bureaucratic backdrop of a municipal office interior. Photographer Fumi Homma centers each subject against a portable light blue studio partition, creating a clean editorial framework that contrasts sharply with the surrounding institutional signage, drop-ceiling fluorescent fixtures, and numbered service windows. Throughout the series, casting director Shay Nielsen curates a diverse ensemble that brings a contemporary, playful energy to the technical execution. The images utilize a combination of flash, soft ambient light, and analogue film techniques to highlight the textures of knitwear, leather varsity jackets, and intricate graphic embroidery while maintaining a cohesive, studio-meets-real-world visual language.
Editorial, Vertical
Soft Light
Streetwear
Office
Lookbook
