Gap introduces its 2025 campaign, Feels Like Gap, a commercial project centering on movement and classic casual apparel. Directed by Talia Collis with photography by Amy Troost, the film captures a diverse ensemble, including actor Parker Posey, as they navigate a series of high-rise interiors and mirrored spaces.
The production relies on natural light and the golden hour to highlight the collection of trench coats and striped staples. The execution integrates expressive choreography within a clean, commercial visual framework, underscored by the architectural setting of a glass-walled city skyline.
