Ecoalf: Woman collection AW24
Brand
Date
Sep 2024
Description
The Ecoalf Woman AW24 collection campaign presents a series of clean, studio-based lookbook imagery. Photographed by Roi Romay under the creative direction of Esther Martinez Casan, the project focuses on the tactical qualities of sustainable knitwear and outerwear through a minimalist lens. The series features model Malena Tafel, styled by Julia Sanchis Meseguer, against neutral concrete and textured grey backdrops. Utilizing soft, diffused lighting, the campaign maintains a consistent editorial aesthetic, prioritizing relaxed silhouettes and clean tailoring. The visual narrative is structured through a mix of horizontal diptychs and vertical contact grids, integrating bold typographic elements to highlight the seasonal apparel.
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