Ecoalf

Sep 2024

The Ecoalf Woman collection AW24 campaign presents a series of studio-based lookbook imagery, highlighting the brand's focus on sustainable outerwear and knitwear. Under the creative direction of Esther Martinez Casan, the project leans into a minimalist editorial aesthetic that emphasizes the tactile qualities of high-collar jackets, quilted coats, and relaxed tailoring. Photographer Roi Romay captures model Malena Tafel against neutral, textured concrete backdrops, utilizing soft, diffused lighting to maintain a clean and desaturated palette. Styled by Julia Sanchis Meseguer, the garments are presented through a combination of close-up portraiture and full-length shots, further refined by typographic branding and a structured grid layout.