Attersee’s 2025 Capsule Collection leans into a candid, observational aesthetic to frame its latest resort-focused fashion imagery. Photographed by Jack Bool, the campaign balances intimate portraiture with expansive coastal landscapes to evoke a distinct sense of place. The visuals utilise analogue film and natural light to capture the collection’s fluid silhouettes and clean textures against both rustic interiors and rugged, outdoor environments.
Throughout the series, the photography moves between structured editorial compositions and documentary-style glimpses of coastal living. By blending high-focus shots of garment construction with atmospheric, grainy scenes of rocky shorelines and rural details, the project creates a relaxed, grounded narrative that mirrors the ease of the collection itself.
