Attersee

Jan 2025

Attersee’s 2025 Capsule Collection campaign captures the essence of coastal living through an evocative, documentary-style lens. Photographed by Jack Bool, the project blends fashion editorial photography with landscape studies, grounding the clothing in raw, tactile environments ranging from rugged rocky shores to rustic interiors. The collection leverages analogue film and natural light to establish a consistent, grainy aesthetic. The visuals channel a relaxed, observational mood, juxtaposing the structure of the garments—such as crisp button-downs and lightweight, sheer layers—against the unpredictable textures of ocean waves, weathered terrain, and candid lifestyle scenes.

Editorial, Vertical

Analogue / film, Natural light

Lookbook