Zhilyova

Oct 2024

The Zhilyova AW 24 campaign presents a multifaceted visual narrative across the brand's latest lingerie and fashion collection. Captured by photographer Illya Ovchar, the project oscillates between clean, studio-based editorial work and moody, nocturnal street photography. The visual language relies heavily on cinematic motion, long exposure techniques, and flash photography to frame the intricate lace and sheer details of the apparel. The series is anchored by a consistent focus on textural contrast. In commercial studio portraits, the imagery leverages soft natural light and clean architectural backgrounds, such as paneled doors and stone facades, to highlight delicate embroidery. Conversely, the outdoor sequences move into a high-contrast aesthetic, utilising cool-toned lighting and urban nightscapes to create an atmospheric, editorial feel.

Editorial, Vertical

Lingerie & Underwear

Advertising Campaign