Zhilyova: AW 24 Campaign

Oct 2024

The Zhilyova AW 24 campaign presents a multifaceted visual identity for the lingerie and underwear brand, alternating between structured studio portraiture and dynamic, nocturnal street photography. Photographed by Illya Ovchar, the collection captures the interplay between delicate lace, sheer mesh, and embroidered textures. The imagery utilizes a blend of flash techniques, long exposure, and natural light to transition from clean, minimalist editorial compositions to moody, cinematic scenes set against urban architectural backdrops. By contrasting soft, classic silhouettes with kinetic motion blur and high-contrast monochrome frames, the campaign defines the seasonal aesthetic through refined material detail and atmospheric lighting.

Editorial, Vertical

Advertising Campaign