Brand
ProjectAW 24 Campaign

Zhilyova AW 24 Campaign 2024
Associated creatives
Tags
Description
Captured in black and white for the Zhilyova AW 24 Campaign by photographer Illya Ovchar, a female model stands directly in the center of an urban asphalt street. She is styled in a sheer white lace lingerie set featuring a delicate bralette, sheer sleeves, and a matching garter slip paired with opaque black thigh-high stockings and dark leather shoes. The composition uses a full-length vertical frame with cars parked along the street and European architectural facades receding into soft focus behind her.
Style
Editorial, Vertical, Sensual, Monochrome
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Off-Black (50%)
Off-White (40%)
Background
Street
Context
Advertising Campaign