Brand
ProjectAW 24 Campaign

Zhilyova AW 24 Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Illya Ovchar for the Zhilyova AW 24 campaign, a woman reclines backward along a stone ledge against a night cityscape. She wears a dark bikini-style lingerie top, a mini skirt, and sheer dark tights, illuminated by a cool cyan flash exposure. In the background, the iconic Eiffel Tower shines in warm golden light with kinetic, intentional camera movement and light trails trailing across the sky. The composition blends sharp foreground flash with fluid motion blur, creating a dynamic, cinematic nocturnal fashion visual.
Style
Editorial, Vertical, Sensual, Moody, Cool
Techniques
Long exposure, Flash
Industries
Lingerie & Underwear
Color
Off-Black (70%)
Background
Night Sky
Context
Advertising Campaign