Various Campaigns: Mimco July

Jul 2025

Mimco July presents a series of fashion campaign portraits highlighting the brand's latest collection of accessories and apparel. Captured by photographer Diego Lorenzo Jose, the campaign centers on model Lily Vander Meeden, exploring a range of textures from structured blazers and trench coats to layered gold jewellery. The project leans into an editorial aesthetic, utilizing a mix of soft-lit studio environments and crisp outdoor backdrops. Hair stylist Michele McQuillan provides varied, polished styling, ranging from wet-look slicked hair to soft, wavy bobs. Makeup artist Kellie Stratton keeps the beauty looks understated to ensure the focus remains on the metallic accents and material detailing. Throughout the series, the imagery employs clean vertical framing and a minimalist approach to composition. The focus on direct natural light and hard light techniques emphasizes the metallic sheen of statement jewellery and the tailored silhouettes of the outerwear.