Model wearing a brown trench coat and statement pendant necklace holding a patterned handbag against a dark brick wall.

Model wearing layered gold necklaces and pearl earrings against a neutral background for Mimco July

Model Lily Vander Meeden wearing a black tailored blazer adorned with a gold heart brooch against a pale studio backdrop.

Close-up portrait of smiling woman wearing gold watch rings on her fingers and a black jacket against a plain background.

Model Lily Vander Meeden crouching in a light blue jacket with a white crescent shoulder bag and gold jewellery against a grey wall.

Model wearing a black leather blazer and gold statement jewelry against an exterior wall for Mimco July

Model wearing dark sunglasses, cap, and black blazer holding a grey handbag against a white wall.

Lily Vander Meeden wearing chunky gold rings and a grey zip-up hoodie, posing against a white studio background.

Various Campaigns Mimco July 2025

About

Mimco July presents a series of fashion campaign portraits highlighting the brand's latest collection of accessories and apparel. Captured by photographer Diego Lorenzo Jose, the campaign centers on model Lily Vander Meeden, exploring a range of textures from structured blazers and trench coats to layered gold jewellery. The project leans into an editorial aesthetic, utilizing a mix of soft-lit studio environments and crisp outdoor backdrops. Hair stylist Michele McQuillan provides varied, polished styling, ranging from wet-look slicked hair to soft, wavy bobs. Makeup artist Kellie Stratton keeps the beauty looks understated to ensure the focus remains on the metallic accents and material detailing. Throughout the series, the imagery employs clean vertical framing and a minimalist approach to composition. The focus on direct natural light and hard light techniques emphasizes the metallic sheen of statement jewellery and the tailored silhouettes of the outerwear.