Various Campaigns

Jul 2025

The Mimco July campaign presents a series of fashion editorials showcasing the brand's latest accessories and apparel collection. The project leans into a polished, minimalist aesthetic, featuring structured gold-toned jewellery, textured handbags, and layered autumnal styling across a range of outdoor and studio settings. Photographer Diego Lorenzo Jose documents the collection with a focus on editorial framing, utilizing both natural light and soft studio lighting to emphasize rich material textures. The imagery features model Lily Vander Meeden, with hair styling by Michele McQuillan and makeup by Kellie Stratton, collectively building a clean and coherent seasonal narrative.