Brand
ProjectMimco July

Various Campaigns Mimco July 2025
Associated creatives
Tags
Description
Model Lily Vander Meeden poses in a low crouch for the Mimco July campaign, captured against a clean, muted panelled wall. She wears a powder blue jacket over a collared shirt, paired with black trousers and black slip-on shoes. Over her shoulder sits a large off-white crescent hobo handbag, complemented by a statement gold cuff bracelet, gold rings, and layered pearl necklaces. Hair is styled slicked back by Michele McQuillan under diffused, cool studio lighting.
Style
Editorial, Vertical, Cool, Minimalist
Techniques
Soft Light
Industries
Bags & Accessories
Color
Powder Blue (40%)
Off-White (30%)
Off-Black (30%)
Context
Advertising Campaign