Bielo: AW26

Jan 2026

Bielo’s AW26 campaign presents a curated vision of knitwear, blending designer fashion with a grounded, rural aesthetic. Photographed by Iris Humm, the project utilizes natural light to emphasize the rich textures of the collection, from ribbed turtlenecks to oversized blankets, set against backdrops of dry meadows, winding roads, and rustic picnic tables. The editorial series features a series of lifestyle compositions that lean into earthy tones and organic settings. Through the use of analogue film techniques and soft daylight, the imagery maintains a nostalgic and observational quality, highlighting the interplay between the colorful knit garments and the surrounding natural landscapes.

Editorial, Horizontal, Earthy

Natural light

Advertising Campaign