Bielo

Jan 2026

Bielo’s AW26 campaign presents a collection of editorial imagery focused on the intersection of knitwear and rural landscapes. Photographed by Iris Humm, the series explores organic textures through a mix of lifestyle portraits and detailed still life compositions. The project utilizes natural light to emphasize the materiality of the garments, set against backdrop settings that include dry meadows, paved paths, and rustic outdoor tables. The work adopts an earthy and clean aesthetic, characterized by an observational tone and the integration of soft, nostalgic color palettes. Across both fashion and still life photography, the campaign maintains a consistent visual language that leans into the interplay between knit fabrics and the natural environment.

Editorial, Horizontal, Earthy

Natural light

Designer Fashion

Advertising Campaign