WSJ
Chanel No. 5, Flowers, Rose and Jasmine
Brand
Date
Aug 2026
Description
WSJ documents the agricultural origins of Chanel No. 5 in this editorial photography series, "Flowers, Rose and Jasmine." The project captures the raw botanical process behind the fragrance, focusing on the rose and jasmine harvest in a rural landscape. Photographer Iris Humm employs a documentary approach, using analogue film and natural light to emphasize the organic texture of the fields and the rustic architectural details of the farm site. The images lean into an earthy, nostalgic aesthetic, highlighting the connection between the landscape and the final product through intimate portraits of harvesters and wide-angle views of the blooming fields.
Style
Vertical, Warm, Editorial
Techniques
Analogue / film, Natural light
Industries
Fragrance
Context
Editorial
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