Babaà: FW Campaign

Sep 2025

The Babaà FW campaign captures the intersection of knitwear and the natural world through a series of intimate outdoor portraits. Photographed by Iris Humm, the editorial work focuses on tactile textures and quiet, candid interactions set against expansive meadows and wild flora. The campaign leans into a documentary aesthetic to highlight the weight and weave of the garments in motion. Utilizing golden hour illumination and natural light, the imagery emphasizes an earthy color palette and organic compositions. The series incorporates a nostalgic, analogue feel, employing techniques such as long exposure and intentional motion blur to root the knitwear within a lived-in, everyday context.

Editorial, Vertical

Natural light

Advertising Campaign