Babaà
FW Campaign
Brand
ProjectFW Campaign
Date
Sep 2025
Description
The Babaà FW campaign captures the tactile essence of knitwear through an editorial lens. Photographed by Iris Humm, the series leans into a documentary aesthetic to showcase the garments in motion, set against expansive, natural meadow landscapes. Employing earthy tones and warm golden hour light, the imagery highlights the chunky, ribbed textures of the wool sweaters. The execution relies on natural light and organic framing, balancing intimate portraiture with wider, nostalgic lifestyle compositions that emphasize quiet, outdoor moments.
Style
Editorial, Vertical
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.