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Close-up beauty portrait of an East Asian woman with a white skincare cream swatch on her cheek and a small gold earring.

DUA Campaign 2025

Associated creatives

Tags

Description

A close-up studio beauty portrait created for DUA's campaign, photographed by Lulu Mcardle with hair styling by Roku Roppongi and makeup by Sunao Takahashi. The image features model Io Sekine gazing softly downward with a fresh, luminous complexion. A textured streak of white skincare cream is applied diagonally across her left cheekbone. She wears subtle glossy lip makeup and a polished, chunky gold hoop earring against a clean white seamless studio backdrop.

Style

Vertical, Commercial, Clean, Glossy

Techniques

Beauty Light

Industries

Skincare

Color

Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign