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Brand
DUA
ProjectCampaign
Close-up profile of a Black man with a white skincare cream swatch across his cheek against a plain white background.

DUA Campaign 2025

Associated creatives

Lulu Mcardle
Lulu McardlePhotographer
Roku Roppongi
Roku RoppongiHair Stylist
Sunao Takahashi
Sunao TakahashiMakeup Artist
Io Sekine
Io SekineModel
Prince Diamond
Prince DiamondModel

Tags

black man profileblack manman profileface cream swatchcream swatchskincare swatchface creamskincare product

Description

Photographed by Lulu Mcardle for DUA's campaign, this vertical beauty close-up features model Prince Diamond in three-quarter profile against a bright white seamless backdrop. A smooth stroke of white skincare cream is applied across his cheekbone, catching soft studio light. Hair styling is by Roku Roppongi with makeup by Sunao Takahashi, accentuating clear skin texture and minimalist grooming.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Beauty Light

Industries

Skincare

Color

Jet Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign