Vans: Vans X JPEGMAFIA "Prone!"
Brand
Date
Sep 2021
Description
Vans and JPEGMAFIA present a crowd-sourced music video for the track 'Prone!', capturing the visceral intensity of a live show at House of Vans London. The project leans into a documentary-style aesthetic, utilizing raw, handheld camerawork to document both the performance and the backstage environment. The edit prioritizes energy over polish, featuring gritty interior lighting and lo-fi film textures. By incorporating footage captured by fans, the visual narrative emphasizes a collaborative production approach defined by a distinctly grainy, retro quality that echoes 16mm and VHS aesthetics.
Style
Documentary, Horizontal, Gritty, Grainy, Retro
Techniques
Super 8 / 16mm, VHS / lo-fi
Industries
Color
Jet Black
Light Grey
Crimson
Background
Bar
Context
Music Video
Associated creatives
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