Vans and JPEGMAFIA present a crowd-sourced music video for the track 'Prone!', capturing the visceral intensity of a live show at House of Vans London. The project leans into a documentary-style aesthetic, utilizing raw, handheld camerawork to document both the performance and the backstage environment.
The edit prioritizes energy over polish, featuring gritty interior lighting and lo-fi film textures. By incorporating footage captured by fans, the visual narrative emphasizes a collaborative production approach defined by a distinctly grainy, retro quality that echoes 16mm and VHS aesthetics.
