Vans: Built Rowley Strong
Brand
Date
Nov 2022
Description
Vans presents Built Rowley Strong, a live-action sportswear campaign that documents the physical commitment behind professional skateboarding. The project focuses on the interplay between technical apparel and the grit of the sport, capturing candid moments that highlight the athlete's routine. Utilizing cinematic, natural light visuals, the film prioritizes texture and atmosphere to ground the narrative in an authentic, raw aesthetic. Production for the project was led by VERSUS.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Jet Black
Light Grey
Background
Clear Sky
Context
Brand Film / Corporate Video
Associated creatives
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