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BrandVan Heusen
ProjectVan Heusen S/S 26 Campaign
Man wearing sunglasses and a blue short sleeve patterned shirt walking on a city street.

Van Heusen Van Heusen S/S 26 Campaign 2026

Associated creatives

James Macari
James MacariPhotographer
Michela Buratti
Michela BurattiFashion Editor/Stylist
Juhyung Kang
Juhyung KangModel
Oli Lacey
Oli LaceyModel

Tags

man walking on city streetman walkingmanblue short sleeve shirtshort sleeve shirtshirtsunglasses

Description

A male model walks down a city street wearing a blue patterned short sleeve shirt and dark trousers for the Van Heusen S/S 26 Campaign, photographed by James Macari with fashion styling by Michela Buratti. He wears dark sunglasses and a wristwatch, accessorizing the smart-casual look. The natural daylight illuminates the urban architectural setting behind him, showing classical stone pillars and blurred street life.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Royal Blue (60%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign