Van Cleef & Arpels

Feb 2025

Van Cleef & Arpels presents its latest Ramadan capsule, a jewellery campaign defined by its focus on intricate gold craftsmanship and curated seasonal motifs. Photographed by Charlotte Lapalus, the series of portraits features model Meriam Turki adorned in the brand’s signature clover-inspired collections, complemented by lapis and red gemstone accents. The aesthetic leans into a warm, refined palette, with the subjects set against solid purple backdrops that contrast with soft, organic leaf shadow patterns. Utilising clean compositions and soft, directional lighting, the campaign maintains an editorial sensibility while highlighting the tactile details of the gold jewellery and textural satin fabrics.

Vertical, Commercial, Warm, Clean

Jewellery

Solid Colour

Advertising Campaign