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Van Cleef & Arpels: ramadan capsule

Date

Feb 2025

Description

Van Cleef & Arpels presents its latest Ramadan capsule, a jewellery campaign centered on the brand's iconic clover motifs. Photographed by Charlotte Lapalus, the imagery features model Meriam Turki in a series of close-up portraits that highlight the intricate textures of gold necklaces, rings, and bracelets. Shot against a solid purple backdrop, the campaign incorporates soft leaf shadow patterns and natural light to create a clean, editorial aesthetic. The composition balances the warmth of the jewellery and the subject's reddish-brown attire with a minimalist, high-contrast look.

Style

Vertical, Commercial, Warm, Clean

Industries
Color
Gold
Burgundy
Background

Solid Colour

Context

Advertising Campaign

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