Van Cleef & Arpels
ramadan capsule
Brand
Projectramadan capsule
Date
Feb 2025
Description
Van Cleef & Arpels presents the Ramadan capsule, a luxury jewellery campaign featuring model Meriam Turki. The imagery focuses on the brand's iconic clover motifs, showcasing intricate gold pieces alongside deep lapis and red gemstone accents. Photographer Charlotte Lapalus captures the collection using soft, directional lighting and a rich purple backdrop. The aesthetic leans into a warm, editorial style, utilizing clean compositions and subtle, out-of-focus foliage patterns to frame the portraiture.
Style
Vertical, Commercial, Warm, Clean
Industries
Jewellery
Color
Gold
Burgundy
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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