Van Cleef & Arpels
Lookbook

Brand
ProjectLookbook
Date
Sep 2025
Description
Van Cleef & Arpels presents a jewellery lookbook featuring close-up portraiture that emphasizes the interplay between fine diamonds and luxury textiles. Photographed by Joan Braun, the campaign utilizes a clean, neutral studio aesthetic to shift focus toward the intricate details of the pieces. The series centres on a model adorned in an off-white silk blouse, with the compositions relying on beauty light to illuminate the textures of the silk and the brilliance of the earrings. Supporting the visuals, Thomas Lorenz provides makeup artistry, while manicures are executed by Severine Loreal.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Jewellery
Color
Cream
Silver (metallic)
Background
White Seamless
Context
Lookbook
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