Van Cleef & Arpels

May 2026

Van Cleef & Arpels elevates the art of understated luxury with its latest campaign for the Perlée Collection, a series of imagery that defines the intersection of high-end jewellery and modern fashion editorial. Photographed by Arnaud Lajeunie, the campaign leans into a refined minimalism that allows the architectural precision of the gold pieces to take center stage. Through a clean studio strobe lighting setup, the visuals capture the interplay between light and polished precious metals, highlighting the delicate silhouettes of stacked rings and minimalist hoop earrings. Model Maya Vozhdaeva anchors the narrative, bringing a quiet, poised confidence to the portraiture that feels both timeless and contemporary. The success of the aesthetic hinges on the careful balance of textures, supported by the meticulous hair styling of Holli Smith and the subtle, clean makeup application by Irena Ruben. Set designer César Sebastien contributes to the overall cohesion, ensuring the seamless light gray backdrop reinforces a sense of elevated simplicity without distracting from the intricate craftsmanship of the accessories. By prioritizing negative space and a neutral color palette, the campaign masterfully draws the viewer into the details of the gold watch and jewellery pieces, proving that even the most opulent collections gain power when presented through a lens of purposeful, editorial restraint and classic, high-key studio production techniques.

Vertical, Commercial

Studio strobe

Jewellery, Fashion