Netflix

Oct 2024

Netflix engaged Study Hall to develop the comprehensive brand identity for Geeked Week 24, a project spanning digital and physical touchpoints. The visual language centers on high-contrast monochrome typography paired with dynamic, organic ink-splatter patterns. This aesthetic is applied across diverse assets, including large-scale outdoor banners, wayfinding signage, event collateral like press passes, and branded apparel. The identity work incorporates sophisticated vector graphics and clean layouts to maintain brand consistency across both static print and motion applications. Alongside the graphic system, the project features custom animation sequences that lean into bold, cell-shaded styles to reflect the high-energy nature of the platform's fan-focused programming.

Horizontal, Commercial, Clean

Streaming Platforms