Nike
Easy On
Brand
ProjectEasy On
Date
Jul 2024
Description
Nike’s Easy On commercial film navigates the rhythm of daily life through a series of lighthearted, domestic vignettes. Developed in partnership with agency and creative collaborators Even Odd and Strange Family, the project leans into a minimalist aesthetic to maintain focus on the kinetic interactions within each scene. The narrative uses dynamic framing and clean lighting to capture a sequence of everyday scenarios involving common household objects. The production employs a live-action technique to ground the humorous tone, providing a rhythmic, energetic pace across the horizontal format.
Style
Humorous, Horizontal, Commercial, Minimalist
Industries
Consumer Electronics
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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