Usai

May 2024

Usai’s brand identity project establishes a visual system for a specialty beverage company, balancing tactile, minimalist packaging design with a refined digital interface. The project utilizes low-key lighting and chiaroscuro techniques to emphasize the texture and debossed typography of the brand’s tea boxes, creating a sophisticated product aesthetic. The digital execution mirrors this focus on negative space through both light and dark mode web and mobile interfaces. Featuring clean typographic hierarchies and landscape imagery that draws from the brand’s origins, the design prioritizes function alongside an understated visual language. Photography was led by Josh Harvey, with graphic design by Tomorrow Studio. Technical execution was supported by Porter Packaging for structural design and Think for cardboard engineering.

Commercial, Minimalist, Clean

Beverages

E-commerce / Product