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BrandUsai
ProjectBrand Identity
Minimalist product packaging for Usai tea featuring a white box balanced on a brown sphere against a black backdrop

Usai Brand Identity 2024

Associated creatives

Tomorrow Studio
Tomorrow StudioGraphic Design
Josh Harvey
Josh HarveyPhotography
Porter Packaging
Porter PackagingPackaging
Think
ThinkCardboard Engineering

Tags

white tea boxtea boxwhite boxbrown spheresphereproduct packagingpackaging

Description

Minimalist product photography for the Usai brand identity project captures two tea packaging boxes arranged within an abstract dark studio set. A textured white box featuring debossed typography balances precariously atop a matte brown sphere, while a dark box rests horizontally on the surface below. The lighting is low-key and directional, casting soft shadows across the curved paper backdrops and highlighting the tactile surfaces. Credits include photography by Josh Harvey, graphic design by Tomorrow Studio, packaging by Porter Packaging, and cardboard engineering by Think.

Style

Vertical, Commercial, Desaturated, Minimalist

Techniques

Low-key / chiaroscuro

Industries

CPG / Packaged Food

Color

Pure White (50%)
Caramel (50%)

Background

Black Seamless

Context

E-commerce / Product