Moksha

Nov 2024

Moksha’s brand identity project brings a vivid, tactile aesthetic to the alcoholic beverage sector. The design system centers on intricate botanical illustrations and a high-contrast color palette, anchored by deep reds, vibrant turquoise, and metallic gold accents. Through a series of commercial product photographs and motion content, the brand is presented in atmospheric, stylized settings that lean into rich textures like velvet, patterned ceramics, and botanical garnishes. The visual execution relies on warm, directional lighting to emphasize the craftsmanship of the packaging, which features embossed foil details and precise typography. Beyond the bottle, the identity extends into comprehensive collateral, including custom presentation boxes and technical design schematics that highlight the brand’s structured, detailed approach. Photographer Simeon Patience brings these compositions to life, with graphic design led by Tomorrow Studio. The project also features bespoke illustration work by Victoria Garcia and specialized packaging production by Porter Packaging.

Horizontal, Commercial, Warm

Alcoholic Beverages