Moksha: Brand Identity

Nov 2024

Moksha’s brand identity project establishes a vivid visual language for the spirits sector, defined by ornate botanical illustrations and a saturated, warm color palette. The execution balances high-contrast product photography with tactile packaging design, employing techniques such as emboss and deboss finishes alongside cinematic live-action video. The identity centers on an intricate series of botanical motifs featuring wildlife, paired with bold typography and a rich, textured material selection that spans vibrant turquoise, magenta, and gold. Photographer Simeon Patience anchors the project, capturing the spirit within atmospheric, stylized sets and through precise product-focused layouts. Graphic design by Tomorrow Studio provides a cohesive framework for the brand’s visual assets, which are further elevated by Victoria Garcia’s detailed illustrations. Porter Packaging rounds out the team, delivering structural design that bridges the brand's aesthetic across custom boxes, labels, and collaterals.

Horizontal, Commercial, Warm