Logo

unknown

Brand Identity
Date

Feb 2024

Description

Thick Pickle defines its market presence through a high-contrast brand identity that leans into bold neon typography and a saturated green palette. The project spans visual assets including packaging, motion graphics, and 3D product visualizations, establishing a consistent aesthetic across digital and physical touchpoints. Creative production was led by Study Hall, who handled both graphic design and 3D animation, with Jacob Frommer collaborating on 3D assets and Lucas Vallenet managing web development. The output utilizes clean, minimalist layouts and precise 3D rendering to showcase product-focused elements such as snacks, apparel, and merchandise. This identity system integrates kinetic typography and motion-heavy branding to build a distinct visual language within the food and beverage space.

Style

Horizontal, Commercial

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color
Forest Green
Background

Solid Colour

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