unknown: Brand Identity

Jun 2023

This brand identity project encompasses a diverse range of editorial design, typography, and visual communication. The work, executed for Mythology, explores modern branding through a series of book spreads, packaging designs, and graphic layouts. Creative direction is led by Sophie Mascatello, with additional contributions from the design team including Bryson Lee, Kian Ansari, Ashley George, Jae Won Kim, and Christina Wang. The execution leans into a clean and highly structured aesthetic, utilising grid-based layouts and bold typographic hierarchies. Across the various publications and printed assets, the project employs a distinct range of techniques, including 3D render / CGI, vector illustration, and screen print / silkscreen effects. Each spread demonstrates a refined approach to visual rhythm, balancing minimalist negative space with high-contrast graphic elements.

Editorial, Horizontal, Clean

Typography

Editorial