unknown

Jun 2023

This brand identity project for Mythology centers on a comprehensive editorial design system. The execution leans into typographic precision and structured grid layouts, spanning across diverse printed volumes, editorial spreads, and product packaging. The visual language utilises high-contrast graphic elements and clean minimalist composition to define the brand's identity. Creative direction was led by Sophie Mascatello, with contributions from Mythology and a design team comprising Bryson Lee, Kian Ansari, Ashley George, Jae Won Kim, and Christina Wang. The work incorporates ornate custom typography and vector illustrations, resulting in a cohesive collection of publication design and commercial assets. The project displays a sophisticated approach to branding through bold color saturation, detailed editorial photography, and intricate decorative motifs.

Editorial, Horizontal, Clean

Typography

Editorial