unknown

Jul 2023

Graphic designer Lorenzo Bernini presents an expansive exploration of corporate identity through his Brand Identity project. This editorial design work examines the historical and cultural significance of branding, drawing from both real-world heraldry and the evolution of fictional corporate emblems. Utilizing a minimalist aesthetic, the project features a series of high-end editorial spreads that employ a disciplined typographic hierarchy and precise grid layouts. The work bridges physical and digital formats, transitioning from tactile, thread-bound publication design to a modern, structured UI illustration for a fictional brand archive. Across both print and screen, the design emphasizes clean composition and high-contrast monochromatic elements.

Horizontal, Clean, Minimalist

Typography

Editorial