Logo
Open book layout detailing the history of branding and graphic identity with historical monograms and heraldic emblems.
A white book cover featuring the title Fictional Brand Design and numerous small fictional company logos arranged across the surface.
Laptop screen showing a database UI for Fictional Brands Archive with search filters and company logotypes
Open book page showing various black brand logo marks on the left and Italian typographic text on the right.
Spreading pages of a publication featuring white minimalist corporate logos on black background and text Parte I
Close-up mockup of a website page showing a fictional brand identity archive with logo and descriptive text displayed on a laptop screen.
Close-up of a white bound book spine with visible black stitch binding on a plain white paper background.
Spread from a design publication featuring dense text columns, fictional brand logos, and retro science fiction magazine covers.
Isometric 3D render of a black smartphone displaying a fictional brands archive app UI on a clean light grey background
Spread of a graphic design publication featuring the Aperture Laboratories brand identity and logo evolution
Open book layout detailing the history of branding and graphic identity with historical monograms and heraldic emblems.
A white book cover featuring the title Fictional Brand Design and numerous small fictional company logos arranged across the surface.
Laptop screen showing a database UI for Fictional Brands Archive with search filters and company logotypes

unknown Brand Identity 2023

About

Graphic designer Lorenzo Bernini presents an expansive exploration of corporate identity and iconography in this editorial project, Brand Identity. The work surveys the historical and cultural evolution of logos through a series of structured layouts, combining archival analysis with contemporary graphic design principles. Utilizing a minimalist aesthetic, the project features extensive use of typography and clean grid systems across both physical publication spreads and digital interface designs. The presentation spans across editorial design, UI illustration, and 3D rendering, offering a comprehensive look at how brand history is documented and archived.

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