This brand identity project for a digital platform features a series of motion graphics and editorial assets that establish a clean visual language. Centered around concepts of digital interfaces and user analytics, the work utilizes high-contrast monochrome layouts and minimalist typography to explore themes of social media integration and consumer digital behavior.
Developed by Paula Rodríguez Studio, the project incorporates photography by Isaac Calpe and set design by Marcia Lennona. The production balances sleek, vector-based interface designs with candid, editorial-style flat lays, integrating a range of textures from digital screens to physical office ephemera. The output demonstrates a technical focus on motion graphics and structured, grid-based graphic design.
