unknown

Oct 2022

This brand identity project for a digital wallet application explores the intersection of social media utility and commercial interface design. Led by Paula Rodríguez Studio, the project utilizes motion graphics and clean, minimalist typography to visualize complex user metrics and transaction flows. Featuring photography by Isaac Calpe and set design by Marcia Lennona, the work balances digital assets with tactile, editorial-style imagery. The execution shifts between high-contrast motion design against black backgrounds and candid, overhead studio setups that incorporate everyday office textures under natural light. Graphic elements, including vector illustrations and structured price tags, provide a cohesive system that bridges the gap between app-based commerce and traditional graphic design. The output relies on a consistent monochrome palette and deliberate compositional balance to highlight brand functionality.

Clean, Minimalist, Commercial

Apps & Digital Platforms