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Brand Identity
Brand
ProjectBrand Identity
Date
May 2022
Description
This brand identity project, developed by Nolan Paparelli, explores the intersection of typographic structure and architectural form. The identity system utilizes a minimalist visual language, anchored by a sans-serif typeface that ranges from hairline weights to italic specimens, presented across a series of editorial layouts. The project channels a clean, graphic aesthetic, juxtaposing industrial photography with bold, monochromatic typography. Motion graphics and behind-the-scenes documentary footage are integrated into the identity, detailing the application of the design across print and digital media formats. The design emphasizes structural geometry and high-contrast layouts.
Style
Editorial, Clean, Minimalist, Vertical
Techniques
Typography
Color
Pure White
Jet Black
Associated creatives
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