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Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2022
Description
Adam Morton-Delaney delivers a satirical brand identity project that repurposes the aesthetic of traditional sports pennants to deliver biting social commentary. The series leans into a clean, editorial presentation, using a variety of tactile fabric pennants to frame its bold typography and graphic elements. Each piece utilizes distinct color palettes and embroidery/needlework techniques, set against a consistent neutral grey background. The work adopts a direct, top-down perspective to highlight the juxtaposition between traditional craft and the critique of contemporary sporting culture.
Style
Artistic, Vertical, Clean
Color
Pure White
Background
Concrete Texture
Context
Fine Art / Personal Project
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