unknown: Brand Identity
Brand
Date
Nov 2022
Description
This brand identity project by Adam Morton-Delaney presents a series of conceptual fabric pennants that critique sports culture. Each piece explores a sharp, editorial aesthetic, utilizing screen-printed typography and textile detailing to communicate thematic commentary. The work leverages an artistic approach, incorporating elements such as embroidery and needlework to elevate the classic pennant format. By utilizing clean compositions and natural light, the collection maintains a focused, minimalist tension between traditional sports memorabilia and bold, subversive messaging.
Style
Artistic, Vertical, Clean
Color
Pure White
Background
Concrete Texture
Context
Fine Art / Personal Project
Associated creatives
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