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A black smartphone displaying a resource interface against a textured green background with natural window light shadows.
Screenshot of Goods Index web interface showing material definitions including bagasse and bamboo paper
Five clear glass bottles filled with water arranged on a light surface with warm sunlit shadows cast across them.
A sage green graphic image featuring a white outline search bar with a magnifying glass icon and the word biodegradable in lowercase letters.
Smartphone displaying a digital resource interface against a green textured background with harsh shadows.
A black smartphone displaying a resource interface against a textured green background with natural window light shadows.
Screenshot of Goods Index web interface showing material definitions including bagasse and bamboo paper
Five clear glass bottles filled with water arranged on a light surface with warm sunlit shadows cast across them.

unknown Brand Identity 2021

About

The brand identity for Goods Index presents a focused visual system for a digital resource platform. Centered on clear typography and a palette of olive greens, the identity translates the complex subject of sustainable materials into a refined user interface. The project channels a minimalist aesthetic, utilizing flat design and directional shadows to ground the digital elements. Through clean web design and UI illustration, the identity emphasizes accessibility and functional clarity for the Goods Index search interface. Execution was led by Goods, who provided the graphic design, and the platform Goods Index, which supplied the resource content. Visie Admin served as the project owner.

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