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Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2021
Description
The Goods Index brand identity project establishes a digital design system focused on resource discovery and sustainable material categorization. The visual language utilizes a palette of olive green and crisp white, anchoring the interface within a minimalist aesthetic that emphasizes clarity and utility. Across the collateral, the identity integrates clean typography and flat design elements to support a mobile-first interface. Photography leverages natural light and directional shadows to create texture, bridging the gap between digital application and physical material components.
Style
Clean, Minimalist, Commercial
Industries
Apps & Digital Platforms
Color
Pure White
Context
Website / Web
Associated creatives
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