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Brand Identity
May 2021
Half Full Brewing Co explores a distinct brand identity focused on clean, typographic-driven storytelling across outdoor and commercial applications. The work utilizes a minimalist aesthetic, pairing bold serif typography with a palette of vibrant blues and greens to establish visual recognition. Designed by Freddie Hall, the identity extends across various touchpoints including billboard advertisements, product packaging, and printed collateral. The execution leverages natural light to emphasize paper textures and the structural qualities of the beverage packaging, maintaining a consistent commercial feel through vector-based layouts and clean, high-contrast compositions.
Horizontal, Commercial, Clean
Natural light
Alcoholic Beverages
