This brand identity project explores the intersection of traditional print media and digital interaction, focusing on experimental typography and grid-based layouts. Developed by Fable, the identity system features high-contrast monochrome visuals and incorporates QR codes to bridge the physical printed materials with online content.
The creative direction employs a mix of 3D render / CGI compositions and screen print / silkscreen techniques. These elements, combined with motion graphics in digital assets, highlight the project's technical precision and focus on typographic structures, including glitch and dot-matrix motifs.
