Joe Powderham, Photography,

Description

This image for the University of the Arts London brand identity project features a square artwork of a colorful flower mounted centrally on a smooth white concrete pillar. The surrounding architecture includes textured grey tiled walls, dark floor tiles, and a closed dark door on the left. In the right background, a glimpse of an exterior public space reveals blurred figures near colourful structures. The lighting is even and natural, illuminating the architectural setting.