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Brand
University of the Arts London
ProjectBrand Identity
Large outdoor banner for University of the Arts London graduation ceremonies featuring surreal floral graphic design.

University of the Arts London Brand Identity 2024

Associated creatives

Kind Studio
Kind StudioGraphic Design
Stee Shaw
Stee Shaw3D
Joe Powderham
Joe PowderhamPhotography

Tags

brand identity bannergraduation ceremonies bannersurreal floral graphicbrand identitygraduation ceremoniesfloral graphic

Description

An outdoor display showcasing the brand identity and graduation ceremonies campaign for the University of the Arts London. A large central banner features striking surreal botanical illustrations in deep red, orange, and purple tones alongside clean typography reading ual: Graduation Ceremonies 2024. The banner is positioned in a public architectural courtyard surrounded by modern buildings with glass windows. People walk in the background, adding a candid editorial scale to the scene. The photography was captured by Joe Powderham, with graphic design by Kind Studio and 3D work by Stee Shaw.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Burnt Orange (50%)
Pure White (50%)

Background

Public Square

Context

Advertising Campaign, Out of Home (OOH)