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University of Kent: TVC

Date

Jan 2025

Description

The University of Kent TVC captures the campus experience through a series of energetic vignettes. The production leans into a clean, cinematic aesthetic, utilizing a mix of drone footage and live-action technique to showcase the university facilities and student interactions. Developed by agency AdSmart from Sky, the spot highlights collaborative study sessions, library environments, and outdoor campus life. The project prioritizes a bright, welcoming atmosphere with natural lighting and dynamic cuts to document the diverse academic landscape.

Style

Horizontal, Cinematic, Clean

Techniques

Drone footage

Context

TVC / TV Commercial

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