University of Gloucestershire
TVC
ProjectTVC
Date
Jan 2025
Description
University of Gloucestershire introduces a television campaign capturing the daily realities of student life. The project leverages a documentary approach to document campus facilities, collaborative study spaces, and outdoor environments across multiple locations. The creative direction, led by AdSmart from Sky, focuses on the intersection of academic work and social interaction. Through the use of live-action technique and natural lighting, the film presents a series of vignettes ranging from lecture halls to wooded paths, maintaining a clean visual aesthetic throughout the narrative.
Style
Documentary, Horizontal, Clean
Industries
Streaming Platforms
Context
Brand Film / Corporate Video
Associated creatives
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