University of Chester: TVC
Date
Jan 2025
Description
The University of Chester presents a promotional campaign capturing the breadth of daily student life. Through a series of lifestyle vignettes, the production surveys academic settings, laboratory research, and extracurricular activities to illustrate the institution's campus culture. Executed as a live-action commercial, the film utilizes natural light to maintain a clean and authentic aesthetic. The creative direction from AdSmart from Sky balances instructional moments with social engagement to represent the university's diverse student community.
Style
Lifestyle, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Context
Brand Film / Corporate Video
Associated creatives
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