Under Armour: Women Unlike Any Campaign Launch
Brand
Date
May 2026
Description
Under Armour introduces the Women Unlike Any campaign, a multi-faceted sportswear project celebrating female athleticism. The film channels dynamic movement through a series of training sequences, showcasing athletes across coastal terrain, dense forest settings, and urban environments. Produced under the creative direction of Helen Roddey, the work integrates live-action technique with bold typographic overlays. The campaign pairs elite performance footage with spoken word artistry, utilizing slow motion to emphasize physical perseverance and dedication throughout the visual narrative.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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