Under Armour
Women Unlike Any Campaign Launch
May 2026
Under Armour introduces the Women Unlike Any campaign, a multi-platform initiative highlighting the intersection of elite athleticism and artistic expression. The project features a series of movement-based vignettes showcasing athletes across coastal, forest, and urban training environments, capturing the intensity of their physical preparation. The execution pairs live-action performance with rhythmic spoken word narratives to articulate themes of perseverance and personal growth. Throughout the commercial film, clean, bold typography integrates with slow-motion sequences, emphasizing the technical precision of the athletic apparel and the strength of the subjects involved. Creative direction for the campaign was led by Helen Roddey.
Horizontal, Commercial, Action, Clean
Slow motion
Sportswear
Advertising Campaign, Brand Film / Corporate Video
