Under Armour: Will Makes Us Family
Brand
Date
May 2019
Description
Under Armour explores the convergence of diverse physical disciplines in its campaign, Will Makes Us Family. The project features a series of athletic vignettes, documenting a basketball player on an urban court, a boxer in training, a ballet dancer, and city-based runners. Produced by PRETTYBIRD UK with creative direction from Droga5 London, the commercial utilizes a cinematic color grade to maintain a cohesive visual identity across varying indoor and outdoor training environments. The execution leverages clean, live-action techniques to emphasize moments of dedication and physical exertion.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Crimson
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.