Under Armour: Victory Stories
Brand
Date
Nov 2022
Description
Under Armour presents Victory Stories, a documentary project produced by VERSUS that explores the intersection of personal transformation and athletic dedication. The narrative centers on a candid exploration of physical change, highlighting the realities of a weight loss journey through intimate, first-person storytelling. Utilizing a cinematic approach, the film features grounded, live-action footage captured in a clean, minimalist studio environment. By balancing direct interview segments with personal retrospective imagery, the project leans into a raw, authentic perspective on human resilience and perseverance.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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