Under Armour: UAMetaSneakerCaseFilm
Brand
Date
Sep 2022
Description
Under Armour explores the intersection of professional basketball and virtual product innovation in this commercial film. The narrative bridges Stephen Curry’s real-world career milestones with the development of a digital sneaker concept, framing the athlete's training alongside 3D renderings and broadcast news media. Produced by NewKino Studio with creative direction from VMLY&R EMEA, the project transitions between high-tempo arena footage and controlled studio environments. The film utilizes a mix of live-action technique and slow motion, unified by sharp lighting and precise color grading to ground the virtual footwear within a professional sports context.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
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