Under Armour: Through The Fog
Brand
Date
Jan 2024
Description
Through The Fog is an athletic campaign for Under Armour that captures the intensity of training through a series of focused, cinematic vignettes. The commercial follows athletes in a mist-heavy environment, highlighting precision and discipline under stadium lighting. Produced by DOMO, the project leans into a moody aesthetic, utilizing desaturated color grading to emphasize the atmospheric conditions of the shoot. The visual language centers on the technical details of the gear and the physical exertion of the athletes, anchoring the work in a grounded, performance-driven narrative.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Jet Black
Pure White
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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