Under Armour: The Ultimate Team Talk
Brand
Date
Jan 2023
Description
Under Armour presents The Ultimate Team Talk, a promotional video capturing an athlete in a dimly lit, industrial locker room setting. The piece leans into a cinematic aesthetic, utilizing low-key, chiaroscuro lighting to define the space and subject. Featuring an athletic performance in branded apparel, the production employs a moody visual tone. The work was supported by Hedgehog Lab, credited as AI Artist.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Background
Garage
Context
Advertising Campaign
Associated creatives
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