Under Armour
The Rock x Under Armour
Brand
ProjectThe Rock x Under Armour
Date
May 2026
Description
Under Armour presents a cinematic showcase of its high-performance training footwear, developed in collaboration with Dwayne Johnson. The commercial spot focuses on the technical precision of the sneaker design, using dramatic atmospheric lighting and high-contrast, cool blue color grading to establish a high-energy tone. The edit utilizes fast-paced camera movements and integrated VFX to deconstruct the footwear into its layered components. This approach highlights the specialized engineering and textural details of the gear, leaning into a moody aesthetic that emphasizes the technical nature of the sportswear.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Sportswear
Color
Navy
Silver
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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