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Under Armour: The Rock x Under Armour

Brand
Under Armour
Date

May 2026

Description

Under Armour presents a high-energy cinematic showcase for its latest performance training footwear, developed in collaboration with Dwayne Johnson. The commercial spot focuses on the technical engineering of the athletic sneakers, using detailed close-ups to highlight lacing systems and structural components. The edit leans into moody, atmospheric lighting with a cool blue color grade to emphasize the product's design. Featuring complex VFX, the piece utilizes fast-paced sequences to deconstruct the footwear into its layered elements, showcasing the technical side of the collaboration. Post-production and VFX for this project were completed by 9iFX Studios.

Style

Horizontal, Action, Cinematic, Moody

Techniques

VFX / visual effects

Industries
Sportswear
Color
Navy
Silver
Background

Black Seamless

Context

TVC / TV Commercial

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