Under Armour
The Rock x Under Armour
Brand
ProjectThe Rock x Under Armour
Date
May 2026
Description
Under Armour spotlights their performance athletic footwear in this high-energy campaign featuring a collaboration with Dwayne Johnson. The commercial film emphasizes precision design, using technical breakdowns to reveal the layered construction of the sneakers. Produced with post-production and VFX by 9iFX Studios, the spot employs cinematic lighting and dramatic, moody grading to establish a high-contrast aesthetic. The work balances rapid, action-oriented pacing with detailed close-ups of product engineering.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Sportswear
Color
Navy
Silver
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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